Hard Assets Alliance Reviews: Is It Right For You?

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Last Updated: February 24, 2024

As inflation rises and the market fares poorly, many people turn to the safety of gold and other precious metals. Although risks are involved in gold, they are usually far less than stocks and bonds.

Once you decide to buy precious metals, you must find the right marketplace to start from. Hard Assets Alliance partners with Gold Bullion International to provide a platform for investors to invest in precious metals like gold, silver, platinum, and palladium.

Is Hard Assets Alliance a legitimate company? Can you trust them? Are they among the best precious metals dealers, or should you avoid them?

Before we answer these and many more questions, we need to disclose our process of researching and reviewing precious metals companies.

At Barcode of Life, we understand the importance of your financial decisions and the trust you have in our information. We conduct in-depth research on every company we review, including their reputation, product offerings, and history. Our goal is to provide you with reliable, comprehensive information so you can make confident choices.

We hold a skeptical view of banks, the monetary system, and politicians, recognizing that these entities often cater more to the wealthy than everyday investors. Therefore, we strongly advocate for individuals to have greater control over their own finances, firmly believing that they should have the power to make decisions about their money, reducing dependence on institutions and politicians.

The #1 ranked gold investment company has agreed to give our readers a FREE gold kit at no cost, until March 7, 2024. If you are even thinking about investing in gold, you need to request this kit.   
 
Check out our best gold IRA companies list for 2024.

See How Smart Americans are Protecting Their Savings & Retirement

Key Takeaways

What Should You Know About Hard Assets Alliance?

Hard Assets Alliance was opened in 2012 by a group of financial researchers who began using the Gold Bullion International platform to allow users to invest in precious metals. When you purchase precious metals from Hard Assets Alliance, you buy real metals, not digital ones.

Hard Assets Alliance set out to help individuals invest in physical gold after the many market crashes the United States has seen over the years. Hard Assets Alliance offers an easy way for investors to get started in physical precious metals to seek investment portfolio diversification.

Gold Bullion International Partnership

Gold Bullion International powers Hard Assets Alliance. The company's state-of-the-art platform makes business accounts easier to obtain so you can invest in gold easily.

If you want to invest online, you can download the Hard Assets Alliance app from the Apple Store and Google Play Store. This app allows you to make trades and purchases on the go 24 hours daily.

Hard Assets Alliance Review From Customers

As we investigate this Hard Assets Alliance review, it is time to check out customer reviews on the top consumer review sites. Customer reviews are telling about a precious metals investment company.

If there are a lot of negative reviews, you should steer clear of the business. The precious metals industry is too vast, and there are too many options for buying physical gold. You should not settle for any old company when considering your financial future.

As we check out the shipping Hard Assets Alliance and other aspects of the company, we know customer reviews will tell us much of what we need to know.

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Better Business Bureau

We first stopped at the BBB to see what kind of rating Gold Hard Assets Alliance has. Unfortunately, we were disappointed in what we read.

The BBB has given Hard Assets Alliance an F rating. We have never seen such a poor rating in our research!

The company only has one star out of five and is not accredited by the Better Business Bureau. This rating does not look good for the company.

The BBB reports two customer complaints filed in the last three years and none in the last twelve months. We could only read one of the complaints.

The customer says Hard Assets Alliance would not transfer or refund their money. Unfortunately, the company did not respond to this complaint, so it went unresolved.

Trustpilot

Our visit to Trustpilot was not as shocking as the BBB because the company has a better rating here. Hard Assets Alliance has 4.3 stars out of 5, with an excellent rating.

Around 81% of the reviewers left five-star ratings. Twelve percent of raters left only one-star reviews. Common complaints about the company are listed below.

Many five-star reviews compliment the company.Many five-star reviews compliment the company. We will list the common themes in these reviews below.

Many positive reviews mention an employee named Jenelle. It is concerning that these positive and negative reviews conflict so strongly with one another.

Why are some customers having an excellent experience and others are leaving confused and angry?

Facebook

We checked the Hard Assets Alliance Facebook profile and found no customer reviews. The company has over 1,000 followers but receives very few likes or comments on its posts.

Of course, you can always read customer reviews on the HAA site, but we never put much stock in these because no company will post negative reviews on their website.

pros & Cons

There are pros and cons to every company, including Hard Asset Alliance. What else is this company offering its customers other than providing precious metals? Do the pros outweigh the cons, or should you avoid this marketplace?

Pros

Cons

Is Hard Assets Alliance a Legitimate Company?

HAA is a legit company and has been around for many years. Although the company is not a scam, that does not mean they are a trustworthy company. We have our doubts, given the very poor rating by the BBB.

HAA puts purchasing power back in the hands of investors. The company enables investors the opportunity to make empowered decisions with their personal or business accounts.

The more we research this company, the more problems we discover. Although they sell precious metals and make investing easy, the uncertainty of their efforts concerns us.

Famous Members of Hard Assets Alliance

There are many big names in the HAA member lineup. You will likely recognize some of these names listed below.

  1. Rich Dad
  2. Peak Prosperity
  3. Agora Financial
  4. StreetWise Reports
  5. Cambridge House

As we researched for this Hard Assets Alliance review, we found the role each member plays confusing. Are these corporate accounts truly a part of the company or more like ambassadors?

What Precious Metals Does the Company Sell?

Depending on availability, you can purchase platinum, gold, silver, and palladium coins and bars. Remember that you are not purchasing virtual metals like with some companies. You are purchasing genuine hard assets.

There are options like South African coins, American Eagle coins, and Canadian coins. If you live in the United States, you may want to consider storing your precious metals in the Salt Lake City vault, depending on your location. Many government-issued currencies are available, but it is important to understand there is a $1,000 minimum purchase.

Storage and Insurance

HAA has storage vault options that will meet the needs of most customers. The following are the locations of HAA's vault storage option picks.

As you can see, there are storage options in various parts of the world. Hard Assets Alliance offers storage options for a price.

HAA will allow you to choose your vault storage location according to your needs. Fees are involved, depending on where you store your gold and the amount.

Types of Accounts

You will have several account options depending on your investment needs. Consider these opportunities:

  1. Standard account
  2. Precious metal IRA account
  3. Business account
  4. Metal Streams Automatic Investment account
  5. Estate and Trust account

With so many account options, HAA is dedicated to providing everything you need to diversify your precious metal portfolios. You can open an account and soon start purchasing gold and silver coins at market price.

How to Open an Account

Before opening an account with HAA, you should read their terms and conditions entirely. This fine print will give you all the details so you know what to expect when buying gold and silver bars.

You will need to input your email address and receive a verification email. Follow the link in this email to finish setting up your HAA account.

Next, you must choose your account type from the options above. You must accept the user agreement and then fund your account.

You cannot begin buying tangible assets until you fund your account. We outline the options below.

Ways to Fund Your Account

You will need to conduct a rollover if you open an IRA account. You can also conduct a wire transfer from your bank account. US Federal Reserve and Swift wires are both accepted for individual retirement accounts.

United States customers are the only ones that can conduct electronic fund transfers. You can also fund your account with Bitcoin and other cryptocurrencies. There is a 1% conversion fee for these funding options for your personal account.

You may have to wait a few days for your funds to become available so you can purchase coins. Some customers report experiencing issues with funding their accounts and getting started with HAA.

Should You Invest in a Precious Metals IRA?

Many investors consider a precious metals IRA an insurance policy for the future. As you prepare for retirement, you may find assets tied to the stock market lose money.

Although precious metal prices rise and fall, they tend to do well when the dollar devalues or the market starts dropping.

People consider gold a safe haven investment because it acts as a hedge against inflation. A precious metals IRA offers tax advantages so you can prepare for the future and reduce your tax bill simultaneously.

Gold diversifies your investments so all investments are not tied to paper assets. The following are the top benefits of investing in gold.

FAQs About Hard Assets Alliance

We have attempted to provide as many facts about Hard Assets Alliance as possible so you can make an informed decision during economic uncertainty. You deserve factual information and should have all your questions answered.

The following are some of the top questions we receive about Hard Assets Alliance. We hope these answers will help you better understand the company and current market trends.

Hard Assets Alliance is a reputable company but not necessarily trustworthy. Many customer complaints have us concerned about HAA and its business practices. There are better options to veer away from the stock market and diversify your investment portfolio.

You need a gold IRA because it will allow you to invest in precious metals with tax advantages. Depending on the type of IRA, you will either receive tax incentives with each contribution or distribution. Getting help from the SmartMetals online market and researching carefully can help you invest in a gold IRA through Equity Trust.

Many customers complain about Hard Assets Alliance charging hidden fees. They are not the only company with this problem. HAA says their fees are fair for non-digital assets. You are purchasing raw materials in the form of bars or coins.

Our Final Opinion: Should You Trust Hard Assets Alliance?

We have given you tons of information in this review. We have reached our verdict based on careful deliberation. While HAA is a legit company that offers investors a unique service, we cannot recommend it to our readers.

If you decide to join HAA, take precautions to protect your investments. There are too many red flags to call this company trustworthy. We invite you to view our comparison chart to see how this Alliance compares to other top gold retailers.

Many companies can help you invest in precious metals. Check out your options and do due diligence to ensure you choose a company that will protect your hard-earned money. Now is an excellent time to invest in gold and other precious metals. 

Recognizing that banks often serve the interests of the wealthy rather than everyday investors, we approach banks, the monetary system, and politicians with skepticism. We strongly believe that individuals should have greater power over their finances, empowering them to make decisions about their money independently and reducing reliance on institutions and politicians.

The #1 ranked gold investment company has agreed to give our readers a FREE gold kit at no cost, until March 7, 2024. If you are even thinking about investing in gold, you need to request this kit.   

See How Smart Americans are Protecting Their Savings & Retirement

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