Gold Avenue Review: Pros, Cons, Costs, Details

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Last Updated: July 12, 2024

People are investing in physical gold in record numbers. Whether you transfer cash into precious metals or invest in a precious metals IRA, gold offers a hedge against inflation. Choosing the right gold IRA service is critical for your investments.

Gold Avenue is an online retailer that specializes in selling precious metals. Gold Avenue's parent company is the MKS Pamp Group, and the service centers around selling and storing precious metals for its customers. Before we go further into this Gold Avenue review, we want you to understand how we research companies and come to a conclusion on our recommendations.

At Barcode of Life, we understand the importance of your financial decisions and the trust you have in our information. We conduct in-depth research on every company we review, including their reputation, product offerings, and history. Our goal is to provide you with reliable, comprehensive information so you can make confident choices.

We hold a skeptical view of banks, the monetary system, and politicians, recognizing that these entities often cater more to the wealthy than everyday investors. Therefore, we strongly advocate for individuals to have greater control over their own finances, firmly believing that they should have the power to make decisions about their money, reducing dependence on institutions and politicians.

The #1 ranked gold investment company has agreed to give our readers a FREE gold kit at no cost, until July 24, 2024. If you are even thinking about investing in gold, you need to request this kit.
Check out our best gold IRA companies list for 2024.

See How Smart Americans are Protecting Their Savings & Retirement

Key Takeaways

What Is Gold Avenue?

Gold Avenue is an online retailer that sells precious metals to investors. They are the official retailer of the MKS Pamp Group and have been in business for over six decades. The MKS Pamp Group is a prestigious one and member of the London Bullion Market Association. The company has 15 offices worldwide and employs well over 700 employees in the precious metals industry.

The company also employs 20 of the top precious metals experts and helps customers make the best investment decisions for their needs. They offer many precious metals products that are approved for a gold IRA.

Gold Avenue's parent companies have been in the industry since the 1970s. They are also associated with the Minerals Trading Corporation, a company based in the United States. Gold Avenue serves as the online retailer for this group of companies.

Gold Avenue's Leadership Team

We feel learning about a company's leadership team is critical before recommending or telling you to avoid a company. Gold Avenue has a solid team running its operations, and we will tell you about each integral member below. You can learn more about these team members on the Gold Avenue website.

Alessandro Soldati

Alessandro Soldati is the current CEO of Gold Avenue. He has been with the company since 2017 and is an accomplished entrepreneur. Soldati earned his bachelor's degree at the University of HEC Lausanne.

Omar Liess

Omar Liess is the Chairman of the Board. He earned his International Business degree from the European Business School in London. Liess also serves on the Pandion Mine Finance board.

Other members of the board include Hans Isler and Cyril De Bavier. The team running things over at Gold Avenue has a lot of energy and work to bring their expertise to the physical precious metals industry.

What Do Customers Say About Gold Avenue?

Reading Gold Avenue reviews is critical. When we approached this Gold Avenue review, we knew our first encounter would come through the Better Business Bureau. We checked the Better Business Bureau and could not find a profile. We also checked on Business Consumer Alliance and could not find any profile for the company.

We did find reviews on Trustpilot. The company has 4.7 stars out of 5 based on 1,842 customer reviews. Around 80% of the reviews are 5-star.

A couple of customer complaints revolved around website issues and hidden fees. Some people also complained there were not enough purchasing options.

Overall, there are many reviews from happy customers on Trustpilot. Common themes include the following:

  1. Easy-to-use website
  2. Smooth transactions
  3. Competitive pricing
  4. Speedy delivery
  5. Free vaulting
  6. Transparent pricing
  7. Great selection
  8. Helpful staff

These very positive customer reviews paint a nice picture of the company and Gold Avenue's team. Customers discuss the wide array of various precious metals and the easy options to buy gold.

It appears Gold Avenue's operations are trustworthy, but we aim to learn more before giving our final opinion on the financial success of this company.

We also checked on Facebook, and the company has 4.7 stars out of 5. We do not fully believe in Facebook reviews because they are often skewed.

We have seen some companies delete poor reviews or block users who leave negative ones. Regardless, there do appear to be many people who are happy with the company and the services they provide.

We prefer seeing profiles on major consumer rating sites like the Better Business Bureau and Business Consumer Alliance. While a lack of customer reviews does not mean the company is a scam, it makes it more challenging to come to a conclusion in our Gold Avenue review.

Our team will keep digging and updating this review as we find more information on Gold Avenue. We want to read the experiences of people who are buying precious metals from the company.

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pros & Cons

There are positives and negatives to every company. Weighing both the good and the bad can help you make the right decisions for your needs.

Is Gold Avenue, a company of the MKS Pamp Group, the best one to help you reach the goals for your financial future?



As you can see, the pros outweigh the cons for this company. We advise you to weigh the advantages and disadvantages carefully. Determine if the pros outweigh the cons for you.

This Swiss company seems to offer an appropriate price and operational virtual buying via a virtual wallet. They are fully insured and make wire transfer processes easy. We will discuss their shipping costs later in this Gold Avenue review.

How Does Gold Avenue Compare to Other Companies in the Precious Metals Industry?

Gold Avenue is like many of the other gold dealers we have reviewed, but they do not offer gold IRA services, which we consider a problem since we so strongly believe in investing in a precious metals IRA. If you are not interested in a gold IRA, Gold Avenue may be the perfect option for your needs.

What makes them stand out from other companies is their secure storage options. Many gold companies only offer precious metals delivered. Those that provide secure storage do so through third-party depositories and rarely offer free storage, like Gold Avenue.

We have discovered other gold companies that offer IRA services and have found Gold Avenue does not offer nearly the number of services of other companies.

If you are looking for an online retailer that offers fair market prices and you do not need gold IRA services, consider Gold Avenue and its offerings.

Is Gold Avenue a Legitimate Company?

Gold Avenue is, without a doubt, a legitimate company. You need to know you can trust a company before you purchase precious metals or trade precious metals.

Gold Avenue's website is one of the easiest to navigate that we have seen. MKS Pamp Group has a stellar reputation and works to ensure Gold Avenue helps its customers with their retirement accounts.

What Precious Metals Do They Sell?

Gold Avenue offers gold, silver, platinum, and palladium coins and bars. The wide selection of precious metals makes this precious metal company shine.

The following offers some information on the gold, silver, platinum, and palladium offerings the company provides at market price.

Gold Products

A wide selection of gold products is available on the Gold Avenue website, including gold coins and MKS Pamp gold bars. You can also buy carbon-neutral gold at a fair price above the spot price.

Some of Gold Avenue's offerings include the American Gold Eagle, the Austrian Gold Philharmonic Coin, and the Canadian Gold Maple Leaf.

The gold offerings can be stored in the Swiss vault or sent to your home with value-added tax. They take care of figuring out your VAT calculations during checkout.

Gold Avenue offers two types of gold bars, including cast bars and minted bars. Cast bars lack ornamentation. 

They are poured into molds and then stamped or engraved with their gold weight. Minted bars usually have intricate designs and packaging.

Silver Products

Although many investors seek gold first, you will also find numerous silver products offered by Gold Avenue. You can buy silver coins and bars according to your investment needs.

Some of the top silver coins offered include:

You can also purchase Pamp Suisse Silver Bars in various weights, including one-ounce, 100 ounce, and one kilo. You will need to conduct a wire transfer, which we will discuss later in this Gold Avenue review.

The company's wide selection of precious metal products allows them to service various needs. Gold Avenue offers comparative prices based on the spot price and current retail price of gold. Though they are based in other countries, they work to ensure the fairest online prices.

Platinum Products

Gold Avenue also offers platinum and palladium coins and bars, unlike some precious metal companies. Your coin choices include American Eagles, Austrian Philharmonics, Canadian Maple Leafs, and much more.

Platinum bars are available in various sizes, ranging from one ounce to five grams. As a precious metals owner, you should diversify your precious metals and purchase other metals like platinum and palladium coins.

Palladium Products

Palladium coins are one of the rarer precious metal options available on the website, but they are sometimes sold out of these coins and palladium bars. The top palladium coins include the Canadian Maple Leaf. You can purchase palladium bars in one ounce, one gram, and five grams.

No matter whether you are after coins, MKS Pamp Suisse bars, silver coins, or other precious metals, Gold Avenue has you covered. Store your purchased precious metals in the Gold Avenue vault or opt to have your precious metal shipped to your door on Gold Avenue's website. Their wide selection is undoubtedly a positive in this Gold Avenue review.

Check the website often to learn about their latest additions. If they are out of a particular coin or bar, they get new stock in frequently.

How to Get Started with Gold Avenue

You will need to open a Gold Avenue account before you can purchase precious metal, including gold coins. It only takes four easy steps to open your account.

Simply click “Open Account” and provide your full name, date of birth, email address, and chosen password. Your account will be ready for buying right away.

It is important to note that the company requires a minimum purchase of 15,000 Swiss Francs. There are several ways you can pay for purchases, which we will discuss below.

If you want to raise the purchase maximum for your account, you can opt to go through a customer verification process. You can contact a customer service rep, and they will guide you through the steps.

Payment Options

As noted, Gold Avenue is a company located in Switzerland, with offices in other countries. Gold Avenue offers several payment options for its customers who want to purchase precious metals, including silver, platinum, and palladium bars and coins.

You can pay with the following payment options:

Although the company offers plenty of payment options, some people believe they are too limited. Others do not like that there are fees involved with certain payment options. We feel confident this company offers plenty of options to meet the payment needs of people located in multiple countries.

What Is Gold Avenue Pay?

Gold Avenue offers a payment option through Gold Avenue Pay. Gold Avenue Pay is the company's payment system that allows customers to add money to their accounts via a wire transfer.

Transferred funds typically arrive in accounts within one to three business days, depending on your bank. The customer service team is there to guide you if problems develop with transfers.

Shipping Policy & Fees

Although many people choose to have their gold sent to their vault's balance sheet selection, you can have your purchases sent to your home. The shipping costs vary, depending on your shipping address.

There is also the cost of shipping insurance, which is 0.5%. The company sometimes offers promotions, so check the website often for updated information.

Storage Options & Fees

Your account can remain VAT-free, but there are stipulations. You can store up to $10,000 in gold for free. You will only pay $8 monthly to store up to $100,000 in gold. You will need to pay additional storage fees for gold accounts over $100,000.

How Do You Track Your Gold Avenue Account?

Tracking your Gold Avenue account is simple. Each Gold Avenue account has its own attached virtual wallet. Your wallet is the vehicle to help you purchase precious metals and allows you to track your investments.

You can use your wallet to tweak your profile settings and purchase limits. This is where you check your order and payment history for your precious metal purchases.

It is important to keep track of your investments, no matter where you invest. Keeping track of your investments allows you to make critical decisions that benefit your investment needs. Precious metals can fluctuate but normally remain stable during high inflationary periods.

Bottom Line: Is Gold Avenue a Sound Company?

Overall, Gold Avenue is a sound company. When issues arise, they work to take care of them promptly. There are questions regarding Gold Avenue's markups of precious metals.

Markups are not uncommon in the industry, but some retailers increase their costs higher than others. Some customers also complain about hidden fees, though Gold Avenue emphatically states that it remains transparent in all its operations and pricing.

We have tried to offer factual information in this Gold Avenue review. Having access to reliable information is critical whether you invest in gold or other precious metals. Choosing the right gold retailer will help you protect your wealth and pass it on to future generations.

One of the most significant drawbacks of Gold Avenue is that they offer no gold IRA services of any kind. Many of our readers invest in precious metals through an IRA. If you are one of these investors, there may be better options than Gold Avenue.

No company can serve the needs of all investors. We advise our readers to research and ensure they select the right gold company to meet their needs. Compare the companies and make educated decisions that propel you toward your financial goals.

Gold and other precious metals offer a sound investment option for those who want to diversify their investment portfolios and hedge against inflation. Gold Avenue may be a good option, but they are not best for every investor. We invite you to check out our many company reviews and learn about your options so you can invest wisely.

Recognizing that banks often serve the interests of the wealthy rather than everyday investors, we approach banks, the monetary system, and politicians with skepticism. We strongly believe that individuals should have greater power over their finances, empowering them to make decisions about their money independently and reducing reliance on institutions and politicians.

The #1 ranked gold investment company has agreed to give our readers a FREE gold kit at no cost, until July 24, 2024. If you are even thinking about investing in gold, you need to request this kit.   

See How Smart Americans are Protecting Their Savings & Retirement

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