Gold Alliance Reviews: Pros, Cons, What You Should Know

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Last Updated: May 11, 2024

Many Americans are concerned about their retirement savings. With rising inflation and uncertain stock market volatility, 401ks and other paper assets are dwindling, seemingly by the day.

In times of economic downturn or geopolitical uncertainty, people tend to flock to precious metals like gold. These safe haven investments bring great peace of mind because they help diversify your investment portfolio and hedge against inflation.

While there are many Gold Alliance reviews, you will not find one that goes into the depths this one does. We have spent months researching this company and are prepared to help you learn all its ins and outs to determine if you can trust them with something as serious as your gold IRA.

In addition to reading our review, we urge you to conduct your own research. Never entrust your retirement savings with anyone you have not vetted carefully.

What Is a Gold IRA?

Gold IRAs are also known as precious metals IRAs. This self-directed IRA allows you to purchase gold and silver with tax advantages, depending on the type of individual retirement account, whether traditional or ROTH IRAs.

With ROTH accounts, you get savings upon distribution. Traditional IRAs allow you to take advantage of tax savings with each contribution.

What Are the Benefits of Investing in Precious Metals with a Gold IRA?

As you can see, a precious metals investment offers many benefits for your retirement. Before investing, you need to find a trusted precious metals dealer.

Gold Alliance provides a wide range of gold bars and coins as a precious metals dealer, but are they the right one for you? Keep reading to learn more.

What Kind of Company Is Gold Alliance?

Gold Alliance is a precious metals company that has been around since 2002. The company is based in Nevada.

The expert staff of Gold Alliance has over 45 years of combined service in the gold industry. They help customers determine their best investment metals.

Gold Alliance partners with the industry's best gold IRA custodians and depositories. They partner with you and your custodian to help you purchase gold for your IRA and seek precious metals storage.

You can begin purchasing precious metals for your private collection or gold IRA account. Remember that you cannot store your precious metals at home if you plan on investing in a precious metals IRA account.

In this Gold Alliance review, we want you to know everything there is to know about this precious metals retail association.

Is Gold Alliance the best in the precious metals industry, or should you avoid them?

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Where Is Gold Alliance Located?

Gold Alliance is headquartered at the following address:

50 W Liberty Street Suite 420

Reno, NV 89501

You can visit their website online to sign up for a free gold information kit. The website contains educational opportunities, including industry news and helpful videos about opening an IRA with Gold Alliance.

Meet the Owners & Management Team

Gold Alliance has a team of precious metals veterans with one common goal. They want to help their customers achieve financial freedom by assisting them as they acquire physical precious metals.

The following are some of the top leaders in Gold Alliance Capital:

Joseph Sherman is the current CEO and a partner. He has over 20 years of experience in the industry and graduated from the University of Tel Aviv.

He can help you with your precious metals IRA options so you can begin investing in coins like Gold American Eagle coins.

Kevin Troy is a senior portfolio manager and a partner of Gold Alliance, but he began his career at JP Morgan Chase.
He comes from the real estate lending sector and has offered his services to significant associations like the Council for Tangible Assets and the National Ethics Association.

For over 15 years, Kevin Troy has been helping people purchase gold and diversify their investment portfolios. He graduated from San Diego State University.

Fred Abadi is a senior portfolio manager and partner. He began his career as a business operations leader and has over 15 years of experience selling precious metals.

Fred graduated from California State University and used his knowledge to help customers with purchasing gold and other precious metals.

What Are Customers Saying in Reviews?

You must read customer reviews before trusting a company with your financial future. People often tell others when they have been treated wrongfully with their precious metal investments.

Companies with many poor reviews should make you question their commitment to customers. Why are so many customers upset?

As usual, our first stop was the Better Business Bureau. Gold Alliance has been accredited since 2017 and has a 4.98 rating of 5 stars. The star rating is based on 178 customer reviews.

The BBB has given Gold Alliance an A+ rating. There have been five closed complaints in the last three years and one last year. We will go into greater detail about Gold Alliance Capital and its complaints below.

The company has many five-star reviews, and most customers are happy with the services offered by this precious metal company.

You will be hard-pressed to find a company with a perfect rating in the precious metals market, but Gold Alliance has a good overall rating.

Gold Alliance has an AAA rating on the Business Consumer Alliance website. The company has a perfect five-star customer rating based on 13 reviews.

They do not have any customer complaints. The reviews were glowing for the precious metal company. Each review mentioned getting valuable help from a Gold Alliance team member.

We also checked the company out on Trustpilot. They have an excellent rating of 4.7 out of 5 stars based on 47 customer reviews.

Most reviews favored the company and stated they were one of the best gold IRA companies. We urge you to read these customer reviews.

Have There Been Complaints Against Gold Alliance?

There have been complaints against the company. We will drop some of the common complaints below.

Is Gold Alliance a Legit Company?

Gold Alliance is a legit company and safe to help you buy gold, but this does not mean they are the best.

We have our concerns about Gold Alliance because of some poor customer reviews. Keep reading to learn how Gold Alliance works.

Pros & Cons

As we have stated time and time again, no company is perfect. You will find good and bad reviews and pros and cons with every company.



What Kinds of Precious Metals Does Gold Alliance Sell?

Gold Alliance sells coins and bars in gold, silver, platinum, and palladium. They sell IRA-approved products that allow you to begin investing in precious metals for your self-directed IRA.

The following are some of the most popular precious metals on Gold Alliance:

You can find a range of precious metals on the Gold Alliance website. Remember, there is no pricing information. There is only a notice prompting you to call to get further information.

We can only assume Gold Alliance uses this tactic to get more sales through a high-pressure approach to sell precious metals.

Many people are unhappy with the sales tactics used by Gold Alliance. If you prefer to purchase precious metals without help, there may be better choices for your investment needs than Gold Alliance.

Do They Sell Other Precious Metals Besides Gold?

Gold Alliance sells many precious metals, including gold, silver, platinum, and palladium. They offer gold and silver coins and bars approved for a precious metals IRA, and they also offer pieces you can purchase for your private collection to store at home.

How to Get Started with Gold Alliance

It is easy to get started with Gold Alliance if you want to invest in gold and silver IRAs.

You can start in three simple steps to buy what Gold Alliance offers.

  1. You will need to contact a company representative to open your account. Gold Alliance offers an application that will take about ten minutes to complete. You must mail the completed application to the company for Gold Alliance review. It can take up to 24 hours or more for your account to become active with Gold Alliance.
  2. The custodian will help you fund your account by rolling over funds from your retirement account. The rollover process usually takes about five days from start to completion. You can only purchase from Gold Alliance Capital once your account gets funding for purchasing investment metals.
  3. Once your account gets funded, an account representative will walk you through buying IRA-approved precious metal coins and bars for your precious metal IRAs.

Gold Alliance promises its company representatives will be there if you have any questions. They want you to call about your precious metal IRA and get help through the entire process.

Many people say Gold Alliance has great customer service to help you open an IRA or rollover from your existing IRA.

They will guide you in buying precious metal products to meet your investment goals. They will also help you store your precious metals safely.

Gold Alliance Fees Explained

Fee information is challenging to come by because Gold Alliance does not publish this information on its website. We did find current information on the annual maintenance. The current cost is $180 annually.

This fee covers the following:

Custodian and Depository Partnerships

Gold Alliance partners with some of the best custodians and depositories in the industry. The company partners with the following gold IRA custodians:

You will need to select one of the gold IRA custodians above to manage your account and ensure it meets the requirements of the IRS. Also, choose a depository to store your gold IRA precious metals since you cannot take physical possession until retirement.

Gold Alliance partners with Delaware Depository, one of the best options in the industry. Many companies partner with Delaware Depository because they use advanced security and have an extensive insurance policy from London Underwriters.

You can choose allocated or unallocated storage. Allocated storage means your specific precious metal pieces are stored with your identifying information, and you get them back upon distribution. Unallocated storage means you will get back the same type of metals but not the same ones.

How Is Gold Alliance Different From Its Competitors?

One thing makes Gold Alliance stand out from the rest. They offer a 100% customer satisfaction guarantee. You can receive a 100% refund if you are unhappy with your services, and let them know within seven days.

Only a few gold companies offer this kind of promise. Gold Alliance also promises no hard sales, but some customers have stated they experienced a high-pressure approach in their Gold Alliance review.

Are There Alternatives to Gold Alliance?

There are many alternatives to Gold Alliance. Some of our top-reviewed gold IRA companies are American Hartford Gold, Goldco, Augusta Precious Metals, Birch Gold Group, and Noble. Although Gold Alliance is a legit company with fairly good reviews, that does not make them best for every investor.

Gold Alliance FAQs

We have tried to be as thorough as possible in this Gold Alliance review. We get a lot of questions from readers and try to answer as many of them as possible.

Below are some of the top questions people ask about Gold Alliance and precious metals investing.

Many investment accounts are eligible for a rollover with Gold Alliance, including 401k, 457b, 403b, ROTH, simple, SEP IRAS, and Thrift Savings accounts. Gold Alliance can help determine if your retirement account is eligible for a rollover.

Gold Alliance offers gold IRA services through partnerships with custodians like Equity Trust Company, Preferred Trust Company, and Goldstar Trust Company.

You can select the custodian you want, and then they will work hand in hand with Gold Alliance to help you purchase eligible precious metals for your IRA.

You can invest up to $6,500 or up to $7,500 annually if you are over 50. The IRS controls the annual contribution rates, and they change regularly.

Your tax filing status and income control contribution limitations. Check with the Internal Revenue Service for the latest information.

Gold Alliance discreetly ships your purchased precious metals to your door with insurance coverage and a required signature.

If you purchase precious metals for a gold IRA, Gold Alliance will arrange for shipment to the Delaware Depository.

Our Final Thoughts: Should You Trust Gold Alliance?

We have worked tirelessly to provide our readers extensive information in this Gold Alliance review. Unfortunately, we cannot, in good faith, recommend Gold Alliance.

Yes, they are a legit company with many satisfied customers, but there are also some negative reviews and complaints. We hold gold companies to higher standards than others because we want your investment dollars safe.

There are better options to help you invest in a gold IRA, including American Hartford Gold and Goldco. We urge you to research your options and find the best gold company to meet your investment needs.

Investing in precious metals gives you portfolio diversification and protection against inflation and deflation. Given the current state of the economy, this is something we all need to consider.

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